We Are Crowdfunding

Join us on our journey as we bring distinctively designed, technically innovative outerwear and unique brand experiences to our growing community of skiers worldwide. We believe that enjoyment and a sense of adventure – together with a steadfast commitment to the earth - should be evident in everything we produce.

We will soon be opening a new investment round to fuel the brand’s continued growth.

Pre-register to become a shareholder in Planks and join our 250 other investors who took part in last year’s successful Crowdcube campaign. We have a £400k minimum target and £300k already committed from our lead investors, therefore we are making £100k available to our community in advance of launching this campaign to the public.

We Are Crowdfunding

Join us on our journey as we bring distinctively designed, technically innovative outerwear and unique brand experiences to our growing community of skiers worldwide. We believe that enjoyment and a sense of adventure – together with a steadfast commitment to the earth - should be evident in everything we produce.

We will soon be opening a new investment round to fuel the brand’s continued growth.

Pre-register to become a shareholder in Planks and join our 250 other investors who took part in last year’s successful Crowdcube campaign. We have a £400k minimum target and £300k already committed from our lead investors, therefore we are making £100k available to our community in advance of launching this campaign to the public.

We Are Crowdfunding

Join us on our journey as we bring distinctively designed, technically innovative outerwear and unique brand experiences to our growing community of skiers worldwide. We believe that enjoyment and a sense of adventure – together with a steadfast commitment to the earth - should be evident in everything we produce.

We will soon be opening a new investment round to fuel the brand’s continued growth.

Pre-register to become a shareholder in Planks and join our 250 other investors who took part in last year’s successful Crowdcube campaign. We have a £400k minimum target and £300k already committed from our lead investors, therefore we are making £100k available to our community in advance of launching this campaign to the public.

We Are Crowdfunding

Join us on our journey as we bring distinctively designed, technically innovative outerwear and unique brand experiences to our growing community of skiers worldwide. We believe that enjoyment and a sense of adventure – together with a steadfast commitment to the earth - should be evident in everything we produce.

We will soon be opening a new investment round to fuel the brand’s continued growth.

Pre-register to become a shareholder in Planks and join our 250 other investors who took part in last year’s successful Crowdcube campaign. We have a £400k minimum target and £300k already committed from our lead investors, therefore we are making £100k available to our community in advance of launching this campaign to the public.

We Are Crowdfunding

Join us on our journey as we bring distinctively designed, technically innovative outerwear and unique brand experiences to our growing community of skiers worldwide. We believe that enjoyment and a sense of adventure – together with a steadfast commitment to the earth - should be evident in everything we produce.

We will soon be opening a new investment round to fuel the brand’s continued growth.

Pre-register to become a shareholder in Planks and join our 250 other investors who took part in last year’s successful Crowdcube campaign. We have a £400k minimum target and £300k already committed from our lead investors, therefore we are making £100k available to our community in advance of launching this campaign to the public.


Our Journey So Far

Our journey so far as seen us start by selling out of a van in Val d’Isere, to opening our own flagship stores in the Alps and partnering with some of the world’s best athletes to develop innovative and ethically made skiwear.

Our customers are our heart and soul, and we’re committed to creating amazing products and shared experiences to bring our growing community together, on and off the hill.

We continue to scale a true omnichannel business, by investing in our own direct-to-consumer channel to meet our customers where they shop, while partnering with some of the biggest digital retailers worldwide.

Our Journey So Far

Our journey so far as seen us start by selling out of a van in Val d’Isere, to opening our own flagship stores in the Alps and partnering with some of the world’s best athletes to develop innovative and ethically made skiwear.

Our customers are our heart and soul, and we’re committed to creating amazing products and shared experiences to bring our growing community together, on and off the hill.

We continue to scale a true omnichannel business, by investing in our own direct-to-consumer channel to meet our customers where they shop, while partnering with some of the biggest digital retailers worldwide.


What's Next?

With Franck Waterlot and Gabrielle Hase joining the Board of Directors, we are now raising growth capital to continue to invest in our digital team, our people and our distribution to grow the brand’s recognition and reach. Fantastic new designs have just launched for this Winter and new designs are already developed for AW21. So we’re excited as ever about the next chapter in our brand journey and invite you to join us and become a shareholder in Planks.

What's Next?

With Franck Waterlot and Gabrielle Hase joining the Board of Directors, we are now raising growth capital to continue to invest in our digital team, our people and our distribution to grow the brand’s recognition and reach. Fantastic new designs have just launched for this Winter and new designs are already developed for AW21. So we’re excited as ever about the next chapter in our brand journey and invite you to join us and become a shareholder in Planks.


Reasons to Invest

Our founder, Jim Adlington, is an ex-professional skier, and been sponsored by some of the world’s biggest brands including Patagonia, Salomon and Oakley. His experience, industry relationships and passion for skiing and the mountains is evident in everything we do.

We have a truly integrated omnichannel business and despite Covid19, we grew online sales by 55% on prior year and turned over £1.9m of sales across all channels in year ending May 2020.

We partner with a team of top athletes to design and develop our products, including current World Slopestyle Champion and X-Games gold medalist James “Woodsy” Woods, whose ranges are continuous best-sellers.

Our design and production teams are constantly striving to reduce the environmental impact of our production – We use “Bluesign” certified fabrics and incorporate recycled yarns in approximately 70% of our collection, recycling over 1.5 million bottles to date.

The global ski gear market valued at approximately USD5.5bn and has a resilient customer base with 86% of UK skiers intending to ski this Winter (SCGB servey), despite the uncertainty due to Covid.

Don’t miss out, pre-register now.

Our founder, Jim Adlington, is an ex-professional skier, and been sponsored by some of the world’s biggest brands including Patagonia, Salomon and Oakley. His experience, industry relationships and passion for skiing and the mountains is evident in everything we do.

We have a truly integrated omnichannel business and despite Covid19, we grew online sales by 55% on prior year and turned over £1.9m of sales across all channels in year ending May 2020.

We partner with a team of top athletes to design and develop our products, including current World Slopestyle Champion and X-Games gold medalist James “Woodsy” Woods, whose ranges are continuous best-sellers.

Our design and production teams are constantly striving to reduce the environmental impact of our production – We use “Bluesign” certified fabrics and incorporate recycled yarns in approximately 70% of our collection, recycling over 1.5 million bottles to date.

The global ski gear market valued at approximately USD5.5bn and has a resilient customer base with 86% of UK skiers intending to ski this Winter (SCGB servey), despite the uncertainty due to Covid.

Don’t miss out, pre-register now.


Investor Rewards

As well as receiving the shares for your investment, investors will also benefit from a range of fantastic rewards, based on the level of investment:

Investor Rewards

As well as receiving the shares for your investment, investors will also benefit from a range of fantastic rewards, based on the level of investment:

THE BUCKLE-UP

10% Discount off our Autumn/Winter 2020 collection.

If you invest £10+

THE FIRST LIFT

Your choice of Beanie + 15% Discount off our Autumn/Winter 2020 collection.

If you invest £100+

THE BLUEBIRD

Your choice of T-shirt & Beanie + 20% Discount off our Autumn/Winter 2020 collection.

If you invest £500+

THE POWDER HOUND

Your choice of Hoodie & Beanie + 25% Discount off our Autumn/Winter 2020 collection.

If you invest £1,000+

THE FRESH TRACKS

Your choice of Outerwear Jacket or Pants + 40% Discount off our Autumn/Winter 2020 collection.

If you invest £4,000+

THE WHITE ROOM

Your choice of Full Outerwear & Layering outfit + 50% Discount for life.

If you invest £10,000+

THE SNORKEL DEEP

Your choice of Full Outerwear & Layering outfit + 50% Discount for life. Your name individually on the company cap table and an invitation to the annual investor ski trip with the founders.

If you invest £15,000+

THE SNORKEL DEEP

Your choice of Full Outerwear & Layering outfit + 50% Discount for life. Your name individually on the company cap table and an invitation to the annual investor ski trip with the founders.

If you invest £15,000+


Frequently Asked Questions:

Why Are We Crowdfunding?

In the 3 years prior to Covid, we grew 40% year on year and despite Covid we grew online 55% to year ending May ’20. This strong traction in sales and in our customer base encourage us to continue to raise further capital to invest in the business for its long-term growth.

We strongly believe that crowdfunding is a wonderful opportunity for us to build our brand and community by having hundreds and potentially thousands of our customers as shareholders in the business. The contribution our investors make goes far beyond the financial purchase of their shares - they become true brand advocates and a crucial part of our community.

Why Are We Crowdfunding?

In the 3 years prior to Covid, we grew 40% year on year and despite Covid we grew online 55% to year ending May ’20. This strong traction in sales and in our customer base encourage us to continue to raise further capital to invest in the business for its long-term growth.

We strongly believe that crowdfunding is a wonderful opportunity for us to build our brand and community by having hundreds and potentially thousands of our customers as shareholders in the business. The contribution our investors make goes far beyond the financial purchase of their shares - they become true brand advocates and a crucial part of our community.

How Much Can I Invest?

The minimum investment is £10. If you invest £15k or more then you would automatically be added individually to the company Cap table. All others investing below this threshold will be added to the Crowdcube Nominee, which is set up to manage a large number of investors.

We have a minimum target of £400k and have £300k committed from existing investors, with just £100k available to reach our minimum target. This target would be hit if just 20 investors each took a £5k allocation. In last year’s successful campaign we had approximately 250 investors, so we do recommend to pre-register now if you would like to participate.

How Much Can I Invest?

The minimum investment is £10. If you invest £15k or more then you would automatically be added individually to the company Cap table. All others investing below this threshold will be added to the Crowdcube Nominee, which is set up to manage a large number of investors.

We have a minimum target of £400k and have £300k committed from existing investors, with just £100k available to reach our minimum target. This target would be hit if just 20 investors each took a £5k allocation. In last year’s successful campaign we had approximately 250 investors, so we do recommend to pre-register now if you would like to participate.

Who Can Invest?

To have the best chance to invest in this round, please pre-register here. We will open up limited allocation in the following order of priority: existing Shareholders, Planks customers, the Crowdcube community. You must open a Crowdcube account to be able to participate.

Who Can Invest?

To have the best chance to invest in this round, please pre-register here. We will open up limited allocation in the following order of priority: existing Shareholders, Planks customers, the Crowdcube community. You must open a Crowdcube account to be able to participate.

How Do I Invest?

Simply pre-register your interest here and create a Crowdcube account. The campaign will open privately before going live to the public, to ensure our previous investors and our community have priority access. We will notify you when the campaign is open and you can make your investment via the Crowdcube pitch page.

How Do I Invest?

Simply pre-register your interest here and create a Crowdcube account. The campaign will open privately before going live to the public, to ensure our previous investors and our community have priority access. We will notify you when the campaign is open and you can make your investment via the Crowdcube pitch page.